Sunday, July 5, 2009
6:04 PM
Youth Olympic Games logo(Singapore):
2008 "The Best Of Us" theme:
The 2010 Youth Olympic games logo celebrates Singapore in an adventurous,open and fun way.It evokes the Singaporean sense of confidence and progress. A red flame represents the passion to learn and the power of positive thinking. A purple star symbolises excellence and the pride of representing one’s nation. A crescent reflects dynamic youth, full of promise. The active appearance of the “Singapore 2010” word mark comprises individual and unique characters that signify harmony among the diverse participants. The Spirit of Youth inspires all of us to express the Olympic spirit and celebrate the first-ever Youth Olympic Games.
The Youth Olympic Games logo:
Ancient Olympic games:
The Ancient Olympic Games (Greek: Ολυμπιακοί Αγώνες; Olympiakoi Agones) were a series of athletic competitions held for representatives of various city-states of Ancient Greece. Records indicate that they began in 776 BC in Olympia, Greece. They were celebrated until 393 AD. The Games were usually held every four years, or olympiad, as the unit of time came to be known. During a celebration of the Games, an Olympic Truce was enacted to enable athletes to travel from their countries to Olympia in safety. The prizes for the victors were laurel wreaths, palm branches, woolen ribbons and sometimes even food for life. The ancient Olympics were rather different from the modern Games. There were fewer events, and only free men who spoke Greek could compete, instead of athletes from any country. Also, the Games were always held at Olympia instead of moving around to different places every time. At first, the Olympic Games lasted only one day, but eventually grew to five days. The Olympic Games originally contained one event: the stadion (or "stade") race, a short sprint measuring between 180 and 240 metres, or the length of the stadium. The length of the race is uncertain, since tracks found at archeological sites, as well as literary evidence, provide conflicting measurements. Runners had to pass five stakes that divided the lanes: one stake at the start, another at the finish, and three stakes in between.To be in the Games, the athletes had to qualify and have their names written in the lists. It seems that only young people were allowed to participate, as the Greek writer Plutarch relates that one young man was rejected for seeming too mature, and only after his lover interceded with the King of Sparta, who presumably vouched for his youth, was he permitted to participate. Before being able to participate, every participant had to take an oath in front of the statue of Zeus, saying that he had been in training for ten months.Unlike the Modern Olympic Games, only free men who spoke Greek were allowed to participate in the Ancient Games of classical times. They were to some extent "international", though, in the sense that they included athletes from the various Greek city-states. Additionally, participants eventually came from Greek colonies as well, extending the range of the games to far shores of the Mediterranean and of the Black Sea.
Athletes running the hoplitodromos:
2008 "The Best Of Us" theme:The theme of the campaign is "The Best of Us" - a simple, powerful idea that transcends cultures and borders, motivating young people around the world to participate in sport by proving that sport can bring out the best of them.
The campaign has been developed by the Voluntarily United Group of Creative Agencies (United), part of the WPP Group. This first phase of creative development was led by Sra Rushmore / United, Madrid.
The IOC will work with United on a multi-dimensional campaign approach, comprising TV, online, print, viral promotion, experiential and PR activities. The global campaign will be rolled out in a phased approach in the run-up to the Beijing 2008 Olympic Games and beyond.
The campaign has been developed by the Voluntarily United Group of Creative Agencies (United), part of the WPP Group. This first phase of creative development was led by Sra Rushmore / United, Madrid.
The IOC will work with United on a multi-dimensional campaign approach, comprising TV, online, print, viral promotion, experiential and PR activities. The global campaign will be rolled out in a phased approach in the run-up to the Beijing 2008 Olympic Games and beyond.
The Best of Us Campaign: the objective of the IOC’s 2007/8 promotional campaign is to communicate the key Olympic values of Excellence, Friendship and Respect to a global youth audience.
2006 Olympic Winter Games:
The 2006 Olympic Winter Games emblem portrays the unmistakable silhouette of the Mole Antonelliana. It is transformed into a mountain, among crystals of ice, where the white snow meets the blue sky. The crystals come together to form a web: the web of new technologies and the eternal Olympic spirit of communion among peoples.
Credits:http://www.olympic.org/uk/games/past/index_uk.asp?OLGT=2&OLGY=2006
Credits:http://www.olympic.org/uk/games/past/index_uk.asp?OLGT=2&OLGY=2006Done by:Phyllis Guo Yuen Hong(22)2A.
