Monday, July 6, 2009
7:46 PM
DESCRIPTION OF WORK:The star on the logo resembles Singapore, being honored to be given the opportunity to organize YOG while strokes symbolizes a running track towards victory. Bright colours are used to represent energy and youth.
DESCRIPTION OF WORK: The logo - showing an athlete running to victory against a red backdrop - was revealed in a spectacular ceremony attended by 2,008 of China's national Government and regional officials. In a video address, IOC President Jacques Rogge said the organisation was "happy to note Beijing's organisation and efforts for the forthcoming Olympics" and said the symbol stood to become "one of the country's most valuable assets".
DESCRIPTION OF WORK: The logo of the XX Winter Olympiad, held in Italy, is meant to resemble a local monument stretching up to the sky, known as the "Mole Antonelliana". The logo also symbolizes a web, recognizing the emerging presence of technology as well as the nations of the world connecting together for the Olympic Games. The image, doubling as a transparent mountain, is also meant to symbolise that Torino is a gateway, not a wall, for the world to enjoy the games. The logo was designed by the Benincasa-Husmann studio in Milan, and was chosen the winner of a contest to design the Olympic logo in November 2001. 
DESCRIPTION OF WORK: The jagged emblem, based on the date 2012, comes in a series of shades of pink, blue, green and orange and will evolve in the run-up to the Games.
The word London and the Olympic rings are included in the first two digits of the new logo.
"This is the vision at the very heart of our brand," said London 2012 organising committee chairman Seb Coe. "It is an invitation to take part and be involved.
"We will host a Games where everyone is invited to join in because they are inspired by the Games to either take part in the many sports, cultural, educational and community events leading up to 2012 or they will be inspired to achieve personal goals."
The new design, which cost £400,000, has received a mixed response, but Lord Coe was adamant it put across the image and message that he wanted the London Games to deliver to the world. "It's not a logo, it's a brand that will take us forward for the next five years," he told BBC Five Live.
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